Newhouse School Style Guide
These guidelines bring together components necessary to communicate the Newhouse School brand. They establish a guiding visual tone, leaving room for flexibility, expression and spontaneity.
Logos
There are four versions of the Newhouse logo; usage will depend on available space.
Primary Configuration
Using the primary logo configuration, both the standalone and wordmark logos need to be displayed on the document, typically in the header and footer areas.
Newhouse standalone logo
This logo must be used in conjunction with the primary configuration. All schools and colleges are required by University brand standards to include the official Syracuse University wordmark alongside their respective logos.
Newhouse and Syracuse University wordmark
This logo can be used alone or in conjunction with the Newhouse standalone logo.
Secondary Configurations
On designed materials offering less space (i.e. "tchotchke" items such as bottles, keychains, etc.), or when representing the Newhouse School as a sponsor, one of the following logos may be used. The vertical ("stacked") arrangement is the preferred of these two. The horizontal logo arrangement may be used when design parameters call for it.
University Seal
Usage of the University seal is reserved for applications appropriate to the formal endorsement it carries. Examples include official stationery, Chancellor communications, diplomas and certificates, and matters pertaining to financial aid and/or University policy.
Read more about usage on the Syracuse University Brand Guidelines website.
Colors
Orange is the official color of Syracuse University and should be the dominant color on all designed pieces. "Newhouse blue" and approved grays may be used as neutrals throughout the brand.
Use the color format in the right space
Typically the CMYK/PMS formats are for the printed page, and RGB/HEX are for the web and screen displays.
Aim for color contrast for readability
Colors without enough difference between them can blend together and be hard to read.
Don't rely on color alone
When crafting a visual message, utilize space, hierarchy, type contrast (font size, font weight), and layout before incorporating color.
Newhouse Blue
- RGB:
- 97/141/175
- CMYK:
- 66/37/19/0
- PMS:
- 7454C
- Hex:
- #618DAF
Newhouse Gray
- RGB:
- 173/179/184
- CMYK:
- 8/2/0/30
- PMS:
- Cool Gray 7C
- Hex:
- #ADB3B8
Syracuse Orange
- RGB:
- 212/69/0
- CMYK:
- 0/79/100/0
- PMS:
- 1665C
- Hex:
- #D44500
Extra Dark Gray
- RGB:
- 62/61/60
- CMYK:
- 0/0/0/90
- PMS:
- Black 7C
- Hex:
- #3E3D3C
Typography
The official typeface of Syracuse University is called Sherman.
There are two primary categories included in the Sherman family: Sherman Serif and Sherman Sans.
Both typefaces can be downloaded from Syracuse University's Brand Guidelines site.
Primary Typeface
Sherman Serif is the primary typeface of Syracuse University. It can be used as a display or text font, however, using it as a display font is preferred.
No other serif typeface should be used in combination with or in place of Sherman.
Supporting Typeface
Sherman Sans is the supporting typeface of Syracuse University. Like the serif, it can be used as a display or text font, however, using it as a text font in support of Sherman Serif is preferred.
No other sans serif typeface should be used in combination with or in place of Sherman Sans.
Stationery
All requests for Newhouse stationery items, including letterhead, envelopes and business cards, should be directed to Katie Gerace in the Newhouse budget office.
For more information about stationery items, see the Syracuse University Brand Guidelines.
Templates
Below are a few templates to assist in the production of quality materials that meet our branding guidelines.
Event Poster
Event posters should be designed in Adobe InDesign.
The .zip file package contains the InDesign template (.indd), as well as the exact layout, text boxes, colors, fonts, logos, etc.
When the poster design is finalized, export it as a .pdf file and print it.
Powerpoint
Download this zip which contains a starter Powerpoint PPT file.
Slide Examples
Title slide - Color
Title slide - Gray
Title slide - Orange
Basic slide - white
Basic slide - half image
The image is 512x768px at 96dpi.
End slide - Color
End slide - Gray
End slide - Orange
Email Signature Standards
To standardize email protocol, the availability of contact information, and adherence to accessibility guidelines, we need to configure our email programs in a consistent manner.
All of the email standards are detailed on Syracuse University Brand Guidelines website.
Video
Video Standards
Bumpers are a visual way to provide an intro to or exit from your main content.
The Newhouse School bumper is a 6-second clip with an approved animated logo that may be used at the beginning and end of an official school video.
Social Media
Profile Branding
For use on Facebook, Twitter, Instagram, YouTube, Pinterest, Google+, etc.
Keep important information in the center circle. Social media profile icons use a mix of circle and square formats. When you are creating your profile icon, it is critical to keep the key content to a minimum and put it in the center circle because that is what most visitors will see.
Photoshop template
400px x 400px
In order to edit this .PSD file, you will need Adobe Photoshop.
The .ZIP file below contains the .PSD file.
Within Photoshop, please export the profile image as a JPG or PNG.