A keyword-based strategy for content management

Steve Masiclat (with Lee Buttolph) authored a white paper on this subject. They were assisted by Professor Masiclat’s students in ICC 689, who created an integrated strategic plan that proved the method involved.

Strategic social media use in public relations

The relationship between food, eating and body image

Understanding and improving consent issues on college campuses

Social media and terrorism

Corporate social responsibility

Sport, media and gender