Newhouse School Identity Guide

These guidelines bring together components necessary to communicate the Newhouse School brand. They establish a guiding visual tone, leaving room for flexibility, expression and spontaneity.

Logos

There are four versions of the Newhouse logo; usage will depend on available space.

Primary Configuration

Using the primary logo configuration, both the standalone and wordmark logos need to be displayed on the document, typically in the header and footer areas.

Newhouse standalone logo

This logo must be used in conjunction with the primary configuration. All schools and colleges are required by University brand standards to include the official Syracuse University wordmark alongside their respective logos.

Newhouse School standalone color logo

Color

Newhouse School standalone white logo

White

Newhouse School standalone white logo

Black

Newhouse and Syracuse University wordmark

Newhouse School Syracuse University white logo

Color

Newhouse School Syracuse University white logo

White

Newhouse School Syracuse University white logo

Black

Secondary Configurations

On designed materials offering less space (i.e. "tchotchke" items such as bottles, keychains, etc.), or when representing the Newhouse School as a sponsor, one of the following logos may be used. The vertical ("stacked") arrangement is the preferred of these two. The horizontal logo arrangement may be used when design parameters call for it.

Newhouse School Syracuse University vertical color logo

Color -- Vertical

Newhouse School Syracuse University vertical white logo

White - Vertical

Newhouse School Syracuse University vertical black logo

Black -- Vertical

Newhouse School Syracuse University horizontal color logo

Color -- Horizontal

Newhouse School Syracuse University horizontal white logo

White -- Horizontal

Newhouse School Syracuse University horizontal black logo

Black -- Horizontal

University Seal

Syracuse University Seal

Usage of the University seal is reserved for applications appropriate to the formal endorsement it carries. Examples include official stationery, Chancellor communications, diplomas and certificates, and matters pertaining to financial aid and/or University policy.

Colors

Orange is the official color of Syracuse University and should be the dominant color on all designed pieces. "Newhouse blue" and approved grays may be used as neutrals throughout the brand.

Use the color format in the right space

Typically the CMYK/PMS formats are for the printed page, and RGB/HEX is for the web and screen displays.

Aim for color contrast for readability

Colors without enough difference between them can blend together and be hard to read.

Don't rely on color alone

When crafting a visual message, use space, font size, font weight or placement before incorporating color.

Newhouse Blue

RGB:
97/141/175
CMYK:
66/37/19/0
PMS:
7454C
Hex:
#618DAF

Newhouse Gray

RGB:
173/179/184
CMYK:
8/2/0/30
PMS:
Cool Gray 7C
Hex:
#ADB3B8

Syracuse Orange

RGB:
212/69/0
CMYK:
0/79/100/0
PMS:
1665C
Hex:
#D44500

Extra Dark Gray

RGB:
62/61/60
CMYK:
0/0/0/90
PMS:
Black 7C
Hex:
#3E3D3C

Typography

The official typeface of Syracuse University is called Sherman.

There are two primary categories included in the Sherman family: Sherman Serif and Sherman Sans.

Both typefaces can be downloaded from Syracuse University's Brand Guidelines site.

Primary Typeface

Sherman Serif is the primary typeface of Syracuse University. It can be used as a display or text font, however, using it as a display font is preferred.

No other serif typeface should be used in combination with or in place of Sherman.

Supporting Typeface

Sherman Sans is the supporting typeface of Syracuse University. Like the serif, it can be used as a display or text font, however, using it as a text font in support of Sherman Serif is preferred.

No other sans serif typeface should be used in combination with or in place of Sherman Sans.

Stationery

Custom letterhead, envelopes and business cards should be ordered online from Printing and Distribution Services. Producing these stationery items by your own methods is prohibited.

Read more about stationery items on Syracuse University's Brand Guidelines site.

Templates

Below are a few templates to assist in the production of quality materials that meet our branding guidelines.

Social Media

Profile Branding

For use on Facebook, Twitter, Instagram, YouTube, Pinterest, Google+, etc.

Keep important information in the center circle. Social media profile icons use a mix of circle and square formats. When you are creating your profile icon, it is critical to keep the key content to a minimum and put it in the center circle because that is what most visitors will see.

Photoshop template

400px x 400px
In order to edit this .PSD file, you will need Adobe Photoshop.

The .ZIP file below contains the .PSD file.

Within Photoshop, please export the profile image as a JPG or PNG.