This is a photo of Brian Sheehan

Brian Sheehan

Professor

  • Advertising

Also teaches in:

  • Communications@Syracuse (online)

Contact Information

Office Location

351 Newhouse 2

Education

  • M.A.T. Loyola Marymount
  • B.A. College of the Holy Cross

Expertise

  • Behavioral Effects of Advertising
  • Creative Advertising
  • Advertising Criticism
  • Digital Advertising
  • Economics of Advertising
  • Advertising Education
  • Interactive Advertising
  • Internet Advertising
  • Mobile Advertising
  • Interactive Branding/Marketing
  • Persuasive Communications

Brian Sheehan teaches courses in advertising, advertising management, advertising strategy, digital advertising and international advertising.

Prior to his switch to academia in 2008, Sheehan spent 25 years with Saatchi & Saatchi Advertising. After five years in S&S’s New York headquarters, he spent the next 11 years overseas, working in S&S Hong Kong, and as CEO of S&S Japan and S&S Australia. He then spent nine years as chairman and CEO of Team One Advertising in Los Angeles (a division of Saatchi & Saatchi).

In his career, Sheehan has worked with many top national and international brands, including Toyota, General Mills, Procter & Gamble, Hilton, British Airways, IKEA, TIME, News Corporation, Bayer, DuPont, Sara Lee, Kodak, Ritz-Carlton, Castrol and Hewlett-Packard.

Sheehan has consulted for a number of national and international companies, including Petrobras, Brazil’s national energy company and Intesa Sanpaolo, Italy’s largest bank. He has also been an advisory board member of a number of digital companies.

In 2010, Sheehan published his first book, "Basics: Online Marketing." In 2011, he published his second book, "Basics: Marketing Management." In June 2013, he published his third book, "Loveworks: How the World’s Best Marketers Make Emotional Connections to Win in the Marketplace."

Sheehan publishes regularly in Advertising Age and Adweek, and has published articles in peer-reviewed advertising journals, including the Journal of Advertising Research.

Sheehan holds a bachelor’s degree in economics from the College of the Holy Cross and a master’s degree in history education from Loyola Marymount University.